Goals, Strategies, Tactics
Organizational Goal #1: Establish Clear Organizational Identity and Messaging
- Create clear Vision, Mission, Core Values
- Create clear menu & timeline of services decreasing a duplication of care
- Increase staff understanding of organizational identity
- Increase education of staff and board avoid mission creep & negative impact
- Increase participant understanding of organization identity
- Build year 2 of Marketing & Communications plan
- Build out year 3 of Marketing & Communications plan
- Create advocacy strategy & agenda
Organizational Goal #2: Build Stronger Community Awareness
- Create marketing collateral targeting identified audiences
- Identify metrics to measure & monitor marketing efforts
- Enhance process & strategy of organization participation in external engagement
- Increase & enhance formalized collaborations for services & referrals
- Identify in-kind radio/TV/Print exposure
- Assess year 1 statistics & build plan for year 2
- Assess community awareness after year 2 & build plan for year 3
Organizational Goal #3: Diversify Funding Sources
- Reduce government dependency by 25% over 3 years
- Identify services eligible for private pay, determine generated revenue, & what to pursue
- Review, update, & roll out sliding scale fee structures & determine impact
- Cultivate strategic plan to increase philanthropic giving over 3 years
- Develop planned & legacy giving strategy
Organizational Goal #4: Strengthen Presence in St. Lucie County
- Establish brick and mortar location
- Incorporate transitional programming for ages 18-22
- Develop & expand St. Lucie specific collaborations
- Create marketing strategy that targets St. Lucie County
Organizational Goal #5: Improve Staff Retention
- Implement a comprehensive staff compensation structure to meet or exceed market comparison
- Review and improve benefits package
- Cultivate a culture of belonging for all staff
- Increase professional development opportunities for staff
Organizational Goal #6:Create a Comprehensive Approach to Data Collection and Analysis
- Identify the data needed organization wide to always be aware of needs
- Create a method and recognize tools for data collection & reporting
- Create a continuous improvement model utilizing data insights